Google pays billions of dollars to remain the default search engine on Apple devices.
Google is paying Apple billions to remain the default search engine on iPhones, iPads, Macs and more. It has been pointed out many times that Google has paid Apple tons of money to keep it as the default search engine on Apple’s devices. Google may pay Apple $15 billion to remain the default search engine, according to its latest investor note. Since the company paid Apple $10 billion in 2020, this actually represents a significant increase over last year.
It is said that Google has raised $ 15 billion not to leave it to Microsoft to be the default search engine. Considering how much money Google has spent on this, it can be used for iPhone, iPad, Mac etc. We see how much the company cares to stay at the top when it comes to search on devices.
It is also shared that Apple and Google may face regulatory issues regarding these payments, and that will likely be years later. Apple may have to decide which search engine people want to use by default in the future.
Yet this latest report continues to show how important it is for Google to remain the default search engine on the Apple platform.
In the meantime, it should be noted that Apple is also working on a web-based universal search engine.